Reels
Project Overview
The client requested a series of social media reels to promote their wellbeing and education product. The goal was to engage prospective users while clearly and quickly explaining wellbeing techniques in an entertaining, easy-to-digest way.
My Role: Sole Designer / Creator
Audience: Students, Teachers, Parents
Industry: Wellbeing & Education
Design Approach
Each reel was designed to feel bright and informative, using clear guiding language and dynamic visuals to communicate key ideas and maintain the viewers attention. The content was created with the intention of balancing education with entertainment to encourage curiosity and motivate viewers to explore the product further.
Please see below for a couple of examples.
Reflections & Challenges
As I had to create the right balance between being informative and keeping the content engaging. I was pushed to think creatively about how to communicate clearly through visuals, transitions, and tone, all whilst maintaining the brand’s energy and warmth.